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| hip, jason london, musician jokes, naming, music magazine, slavery, gear, michael chapman, randy quaid, picture tupac, gabe jeffrey, by francesca lia block, slanderous, cooper, girl power, harbingerjournal, igor, | The problem with a name like, “Bartleby, Scrivner, + Budd” is that when Bartleby is sacked for ethical transgressions that make their way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course the lusty affair between Scrivner and comedy Typee culminates in a comedy full-blown sexual harassment suit. Founder-named names also have the problems that they: are chosen primarily to stroke the egos of the founders demonstrate a complete lack of creativity by a comedy creative agency all sound alike ultimately result in clients demanding face time with the principals. It’s all bad. And now these names just demonstrate “old school” — even the clients are tired of them. Of the new batch of names, our favorite is Mother, because it works on the greatest number of levels and is at once benign and comforting and completely outrageous. |
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| It is unclear if the traditional harbingerjournal agencies will be nimble enough to halt a slow decline. Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big agencies also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called harbingerjournal “oddball” names do quadruple duty — harbingerjournal they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. |
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