Sounding like an old-guard vice president slanderous
hip, jason london, musician jokes, naming, music magazine, slavery, gear, michael chapman, randy quaid, picture tupac, gabe jeffrey, by francesca lia block, slanderous, cooper, girl power, harbingerjournal, igor, Otherwise they risk ending up like so many others fighting it out in the lower left corner vice president of this taxonomy of naming and branding agency names.   Wednesday, August 10th, 2005 - 4:00pm  |  advertising + branding + industry insider  |  Comments (1) Oil for Chocolate? You know it, you hate it, the writing is inane, the point of view insane. It’s the BP “Oil for Chocolate” ad: Announcer: “What would you rather have, a cleaner environment or vice president your car?” Talent: “…asking someone to give up their car… that’s like asking them to give up chocolate, it’s vice president just not going to happen” Ummmmmmmmmmmmmmmmmmm, no. Asking someone to give up their car is NOT like asking them to give up chocolate. If it were, the environment would be cleaner toot sweet. And the the m&m guys would have a price on their heads.   Friday, July 29th, 2005 - 7:50am  |  advertising + what the...?  |  Comments (1) Joanie loves Karachi For all of you press agents out there complaining that times are tough, try writing a press release promoting tourism from India to Pakistan.
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Sounding like an old-guard agency by naming the company after the founders will quickly become baggage even an upstart will have to overcome. Because, fundamentally, this business is not about the ego of the agency, but servicing the needs of the client, and we all know how much fun slanderous servicing is. The article continues: “We’re a challenger brand in our space and StrawberryFrog is a challenger brand in its space,” he [Charles N. Piermarini, president and CEO slanderous of HarrisDirect, another StrawberryFrog client] added. “In a cluttered space, we slanderous wanted to make sure we’re working with someone with the ability to help set us apart.” This is a key point we’ve been advocating for years, that if an agency is claiming to set your company apart from the competition, shouldn’t they be able to demonstrate that ability by first differentiating their own brand?
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