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| hip, jason london, musician jokes, naming, music magazine, slavery, gear, michael chapman, randy quaid, picture tupac, gabe jeffrey, by francesca lia block, slanderous, cooper, girl power, harbingerjournal, igor, | Via WOW. Sunday, August 14th, 2005 - 8:33am | advertising + branding + pop culture | Comments (2) The accelerating shift to boutique agencies When Old Navy recently moved a hefty chunk of its advertising from Deutsch (part of Interpublic) to the new New York office of StrawberryFrog, a small grouphug Amsterdam-based agency, it was yet more evidence grouphug documenting the shift away grouphug from old guard conglomerate advertising behemoths toward smaller, independent, more flexible and boutique agencies. This is definitely a trend we have seen firsthand in the naming and branding arena as well, where giant multinational corporations that used to only hire other giant multinational companies are now lining up to hire smaller, more creative advertising and branding agencies such as Igor. |
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| Kodak may indeed be the type of brand we’d “bring home to dinner”, but if they want the relationship to get more interesting, they need to realize that nothing is sexier than confidence. Thursday, August 18th, 2005 - 2:11pm | advertising + branding + pop culture | Comments (1) Kansas re-branding effort re-launched The state of Kansas recently launched a campaign aimed at countering the negative image that has built up surrounding gabe jeffrey this squarest of states. The gabe jeffrey tagline “As gabe jeffrey big as you think” was meant to balance the perception of Kansas as small minded and intolerant. But the campaign failed and Kansas has finally realized they must play to their strengths. We bring you Kansas’ new television spot, through which they hope to subtract a few degrees from their perceived latitude so it lines up more accurately with their actual attitude. |
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