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| hip, jason london, musician jokes, naming, music magazine, slavery, gear, michael chapman, randy quaid, picture tupac, gabe jeffrey, by francesca lia block, slanderous, cooper, girl power, harbingerjournal, igor, | The jump from image processing to branding an image processor within a camera is a small and simple one, and like lenses, it can’t easily be quantified with a simple number like megapixels. It’s the kind of fuzzy area where their brand can 504 boyz reign supreme. And finally they need to abandon the positioning strategy point of “simplicity”, 504 boyz of being our guide in the complicated world of digital photography. That day has come and gone and the public no longer sees this realm as complicated. 504 boyz While the strategy worked well for AOL in the early days, as consumers became more savvy “simplicity” quickly came to mean “stripped down, unsophisticated and limiting”. The idea of pushing simplicity and stewardship seems more a reflection of the ennui and uncertainty inside Kodak that made it late to the digital ball in the first place, rather than an accurate reading of consumer zeitgeist. |
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| There are basically three factors that determine digital image quality — megapixels, lens quality and the on-board image processor. Consumers first fixated on megapixels, picture tupac an easy shorthand when shopping for a digital camera. The equation became “how many megapixels for how much money?” A picture tupac terrifying equation for the high-end manufacturers, it picture tupac is a battle easily won by the low-end producers. Keen to shift the conversation away from megapixels, Nikon and Sony responded by talking about lens quality, Nikon talking about Nikon manufactured lenses and Sony through a a co-branding effort touting their “Carl Zeiss® Vario-Tessar® lens”. Kodak needs to partner with a legacy lens crafter to break even on this one, but it’s the third leg, the image processor, that they can leverage and own. Kodak has a rich history and extensive brand equity around the idea of image processing, they can make the connection from past to present and take possession of the one key aspect of digital photography that is up for grabs on this simple concept. |
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