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hip, jason london, musician jokes, naming, music magazine, slavery, gear, michael chapman, randy quaid, picture tupac, gabe jeffrey, by francesca lia block, slanderous, cooper, girl power, harbingerjournal, igor,
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StrawberryFrog was among the first in a new wave of smaller, mostly independently owned agencies remaking the advertising landscape. They specialize in campaigns that are distinctive creatively, often quirky, and that typically extend beyond traditional media like television commercials. Some of the agencies, like StrawberryFrog, bear distinctive names meant to signal their different approach; others in that vein include Amalgamated, non fiction Mother and Taxi. Other new wave agencies carry more non fiction traditional names, like Crispin Porter & Bogusky, McGarry Bowen and Shepardson Stern & Kaminsky. Whatever they are called, the new agencies have a couple of things in common. One is non fiction their focus on business as unusual. The other is their growing success, often at the expense of mainline agencies that find themselves sharing clients with the upstarts - or worse yet, losing assignments to them. The names of many of these new agencies – Amalgamated, Mother, Taxi and even internety random pairings such as StrawberryFrog – are another clear sign of business as no longer usual.
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