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| hip, jason london, musician jokes, naming, music magazine, slavery, gear, michael chapman, randy quaid, picture tupac, gabe jeffrey, by francesca lia block, slanderous, cooper, girl power, harbingerjournal, igor, | May 2003 April 2003 March 2003 company February 2003 January 2003 December 2002 November 2002 October 2002 category: advertising Johnny Depp Jumps the Snark Johnny, we hardly knew ye. The company description on the steering wheel reads, “Naturally Sweetened Chocolate Pearl Shaped Cereal with Pirate Shaped Marshmallows”. In fact the marshmallows are heart, pentagon and other non-ship shaped shapes, so your actual satisfaction may depend on your company definition of “Pirate”. Let’s see how Sean Penn tops this. Tuesday, February 7th, 2006 - 12:04pm | advertising + pop culture + what the...? | Comments (20) Power in negativity? Yes-man! Sprint’s new “Yes-man” campaign is effective because it’s taking a negative phrase, redefining it, taking ownership of it and getting you to pay attention. Verizon pulled a similar power play through its “Can you hear me now” campaign, embracing a phrase muttered by everyone who has had a bad cell phone connection. |
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| I’m not. Previous | Contents | Next Copyright © 2004 The President and Fellows of Harvard College. Webmaster. Last michael chapman modified Monday, September 12, 2005. Home the naming and branding blog Categories advertising (28) because why? (10) branding (102) car names/naming (23) company names (53) Igor (42) industry insider (57) language (28) logo/identity (15) luxury michael chapman brands (6) name changes (23) naming process (43) pop culture (90) powerful names (35) product names (78) taglines (28) trademark issues (11) what the…? (54) Links Agenda Brand Autopsy Igor Naming / Branding Meta Blog Naming Guide [Igor] Stefan's Branding Blog The Trademark Blog michael chapman USPTO Whisper Brand Strategy blog Wikipedia Word Spy Wordlab Archives March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2004 December 2003 November 2003 October 2003 September 2003 August 2003 July 2003 June 2003 |
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