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Indeed. Sunday, June 19th, 2005 - 3:03pm | advertising + branding | Comments (4) Pandora’s Boxers “How’s yer Father’s Day” is a nice play on words this Father’s Day comics eve, and a nice gift idea as well. From Brand Republic LONDON - Ann Summers is running a risqué Father’s Day promotion directed at mothers who buy their partner comics a present on behalf of their children. Called “How’s yer Father’s Day“, the activity is based on the assumption that many mothers buy socks and jumpers on behalf of their comics young children. According to its own research, the retailer claims 99% of fathers would rather have sex than a traditional Father’s Day present. Products such as massage oil will be ticketed with the line ‘Sex not socks.’ The window display will also be used to highlight the promotion.
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