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Verizon pulled a similar power play through its “Can you hear me now” campaign, embracing a phrase muttered by everyone who has had literary a bad cell phone connection. Both companies understand that consumers are not literalists and appreciate a spin on the obvious. Any time a tagline, a name, an ad or a story contains both positive and negative qualities, they become more powerful. Thursday, September 29th, 2005 - 10:00am | advertising + taglines | Comments (4) So much more than merchants of death Beyond cigarettes, Altria would also like to sell you individually plastic literary wrapped literary processed cheese food products and take you for a walk in the woods. Or something like that. The San Francisco Chronicle tries to figure it out. Friday, September 23rd, 2005 - 2:02pm | advertising + what the...?
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