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Via WOW. Sunday, August 14th, 2005 - 8:33am | advertising + branding + pop culture | Comments (2) The accelerating shift to boutique agencies When Old Navy recently moved a hefty chunk of its advertising from donna powers Deutsch (part of Interpublic) to the new New York donna powers office of StrawberryFrog, a small Amsterdam-based agency, it was yet more evidence documenting the shift away from old guard conglomerate advertising behemoths toward smaller, independent, more flexible and boutique agencies. This is definitely a trend we have seen firsthand in the naming and branding donna powers arena as well, where giant multinational corporations that used to only hire other giant multinational companies are now lining up to hire smaller, more creative advertising and branding agencies such as Igor.
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