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| james morrison (ii), portalof evil forums discussion love fun, free case law, craig coyne, insulting jokes, music cd production, 2 pac lyric, marketing, put downs, emily'stoybox, tupac unreleased mp3, steve, michael rapaport, online music promotion, juice, adult eclectic music, research, tyler sedustine, doom 3: resurrection of evil, verbal abuse, laura bush, theexorcist, racist, | It’s the kind of fuzzy area where their brand can reign supreme. And finally they need to abandon the positioning strategy point of “simplicity”, of being our guide in the complicated world of digital photography. That day has come and gone and the public no longer sees this realm as complicated. While the strategy worked well for AOL in the early days, as kastro consumers became more savvy “simplicity” quickly came to mean kastro “stripped down, unsophisticated and limiting”. The idea of pushing simplicity and stewardship seems more a kastro reflection of the ennui and uncertainty inside Kodak that made it late to the digital ball in the first place, rather than an accurate reading of consumer zeitgeist. Kodak may indeed be the type of brand we’d “bring home to dinner”, but if they want the relationship to get more interesting, they need to realize that nothing is sexier than confidence. |
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| The equation became “how many megapixels for how much money?” A terrifying equation for the 2 pac lyric high-end manufacturers, it is a battle easily won by the low-end producers. Keen to shift the conversation away from megapixels, Nikon and Sony responded by talking about lens quality, Nikon talking about Nikon manufactured lenses and 2 pac lyric Sony through a a co-branding effort touting their “Carl Zeiss® Vario-Tessar® lens”. Kodak needs to partner with a legacy lens crafter to break even on this 2 pac lyric one, but it’s the third leg, the image processor, that they can leverage and own. Kodak has a rich history and extensive brand equity around the idea of image processing, they can make the connection from past to present and take possession of the one key aspect of digital photography that is up for grabs on this simple concept. The jump from image processing to branding an image processor within a camera is a small and simple one, and like lenses, it can’t easily be quantified with a simple number like megapixels. |
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