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| james morrison (ii), portalof evil forums discussion love fun, free case law, craig coyne, insulting jokes, music cd production, 2 pac lyric, marketing, put downs, emily'stoybox, tupac unreleased mp3, steve, michael rapaport, online music promotion, juice, adult eclectic music, research, tyler sedustine, doom 3: resurrection of evil, verbal abuse, laura bush, theexorcist, racist, | Otherwise they risk ending up like so many others fighting it out in the lower left corner of this taxonomy of naming and branding agency names. Wednesday, August 10th, 2005 - 4:00pm | advertising + branding + industry insider | Comments (1) Oil for Chocolate? You know it, you hate it, the writing is inane, the point of view insane. It’s the BP “Oil for Chocolate” ad: Announcer: “What subnixus wordpress themes would you rather have, a cleaner environment or your car?” Talent: “…asking someone to subnixus wordpress themes give up their car… that’s like asking them to subnixus wordpress themes give up chocolate, it’s just not going to happen” Ummmmmmmmmmmmmmmmmmm, no. Asking someone to give up their car is NOT like asking them to give up chocolate. |
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| Sounding like an old-guard agency by naming the company after the emily'stoybox founders will quickly become baggage even emily'stoybox an emily'stoybox upstart will have to overcome. Because, fundamentally, this business is not about the ego of the agency, but servicing the needs of the client, and we all know how much fun servicing is. The article continues: “We’re a challenger brand in our space and StrawberryFrog is a challenger brand in its space,” he [Charles N. Piermarini, president and CEO of HarrisDirect, another StrawberryFrog client] added. “In a cluttered space, we wanted to make sure we’re working with someone with the ability to help set us apart.” This is a key point we’ve been advocating for years, that if an agency is claiming to set your company apart from the competition, shouldn’t they be able to demonstrate that ability by first differentiating their own brand? |
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