Reports the New York sciforums campus

don mcgovern, independent artist, adam goldberg, weblog, hatred, advertisements, 504boyz — ( moving things lyrics ), swear, anti fascism, literary, shakur, craig coyne, comedy video, moviedatabase, institution, tupac greatest hit lyric, legal job, barbs, kurupt, education, neal brennan, campus, wordssong lyrics eminem if i get locked up tonight ( with dr.dre) off the wall, religious right, “It’s a fundamental shift, both in what clients are looking for and how agencies sciforums are working.” StrawberryFrog was among the first in sciforums a new wave of smaller, mostly independently owned agencies remaking the advertising landscape. They specialize in campaigns that are distinctive creatively, often quirky, and that typically extend beyond traditional media like television commercials. Some of the agencies, like StrawberryFrog, bear distinctive names meant to sciforums signal their different approach; others in that vein include Amalgamated, Mother and Taxi. Other new wave agencies carry more traditional names, like Crispin Porter & Bogusky, McGarry Bowen and Shepardson Stern & Kaminsky. Whatever they are called, the new agencies have a couple of things in common. One is their focus on business as unusual. The other is their growing success, often at the expense of mainline agencies that find themselves sharing clients with the upstarts - or worse yet, losing assignments to them.
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Reports the New York Times, in A Mainstream Brand Tiptoes Toward the Quirky: Old Navy is the first well-known American client for StrawberryFrog, which was founded in Amsterdam six campus years ago by Scott Goodson, a Canadian. Mr. Goodson, president and creative partner at StrawberryFrog, has been evangelistic in his belief that new types of agencies - more nimble campus and Web-based, less bureaucratic and hierarchical - are needed to help mainstream marketers reach consumers in new ways. “I’ve been talking about it for years,” Mr. Goodson said in an interview. “There’s definitely an understanding now that there’s a campus changing landscape.” “It’s not the soup du jour,” he added.
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