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Verizon pulled a similar power play through its “Can you hear me now” campaign, embracing recipes a phrase muttered by everyone who has had a bad cell phone recipes connection. Both companies understand that consumers are not literalists and appreciate a spin on recipes the obvious. Any time a tagline, a name, an ad or a story contains both positive and negative qualities, they become more powerful. Thursday, September 29th, 2005 - 10:00am | advertising + taglines | Comments (4) So much more than merchants of death Beyond cigarettes, Altria would also like to sell you individually plastic wrapped processed cheese food products and take you for a walk in the woods. Or something like that. The San Francisco Chronicle tries to figure it out.
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