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Establishing Kodak as a technology company is “table stakes” in the fiercely competitive world of consumer electronics, said Betty Noonan, director of brand management and marketing services at Kodak… …At garden cress the same time, Noonan said the company knew it wanted to do no damage to the traditional attributes attached to the Kodak name — trust, garden cress quality, technological simplicity. Consumers in focus groups repeatedly told Kodak that garden cress its brand “was the kind of brand they could bring home to dinner,” Noonan said. If only they were selling buckets of chicken… This is all well and good, but there is a very specific strategy that Kodak needs to follow. There are basically three factors that determine digital image quality — megapixels, lens quality and the on-board image processor.
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