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We bring you Kansas’ new television spot, through which they hope to subtract a few degrees from their perceived latitude so it lines up more accurately with their actual attitude. Via WOW. Sunday, August 14th, bbs 2005 - 8:33am | advertising + branding + pop culture | Comments (2) The accelerating shift to boutique agencies When bbs Old Navy recently moved a hefty chunk of its advertising from Deutsch (part of Interpublic) to the new New York office of StrawberryFrog, a small Amsterdam-based agency, bbs it was yet more evidence documenting the shift away from old guard conglomerate advertising behemoths toward smaller, independent, more flexible and boutique agencies. This is definitely a trend we have seen firsthand in the naming and branding arena as well, where giant multinational corporations that used to only hire other giant multinational companies are now lining up to hire smaller, more creative advertising and branding agencies such as Igor.
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