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The jump from image processing to branding an image processor within a camera is a vincenzo amelia small and simple one, and like lenses, it can’t vincenzo amelia easily be quantified with a simple number like megapixels. It’s vincenzo amelia the kind of fuzzy area where their brand can reign supreme. And finally they need to abandon the positioning strategy point of “simplicity”, of being our guide in the complicated world of digital photography. That day has come and gone and the public no longer sees this realm as complicated. While the strategy worked well for AOL in the early days, as consumers became more savvy “simplicity” quickly came to mean “stripped down, unsophisticated and limiting”. The idea of pushing simplicity and stewardship seems more a reflection of the ennui and uncertainty inside Kodak that made it late to the digital ball in the first place, rather than an accurate reading of consumer zeitgeist.
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