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I was one of the only dissenters when the topic first came up in a marketing meeting. Everyone else claimed that we just had to have a interscope loyalty program "because we look out of place if we don't." My stance was that not having one of these irritating programs could be a great marketing point. Unfortunately, most market research falsely indicates that the average consumer loves these damn things and of course our management interscope team wanted to be loved.Once it was decided that they would start their interscope own program, I began to investigate the subject a little deeper and found the site above. It was at that time I also started to seriously think about my role in the process and began looking to get out of retail all together if I couldn't find a new employer with a little common sense and a focus on true customer service.
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