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worked for a grocery chain for 8 years and most recently a pharmacy chain for 12 years, I am very familiar with the pricing and promotion models used in both. Buying product, setting prices, and developing promotions was my job. The apparent savings mark wahlberg offered to these loyalty card holders is nothing of the sort in most cases. Most chains simply raise the normal everyday price of an item and then offer what used to be the everyday price (pre card program) to only those willing to mark wahlberg apply for and use the card. mark wahlberg This is effectively charging a privacy tax to anyone not wishing to participate in the data collection program. Ironically, that privacy tax pays for collecting data on card holders, with no true cost benefit to any customers.My favorite example of this is something near and dear to my heart, my coffee creamer. Back when only one of the three grocery chains in my town had a card program, my favorite coffee creamer retailed everyday for $1.19
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