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| david bluestein, rock, parody, beatmaster v, unsigned artists, punknews, invective, juice, michelle burke, kadafee, generator, martha wainwright, lawyer resource, musician jokes, white civil rights, debi mazar, gregg rogell, tupac download, charlie croker, ryan bowker, val kilmer, gary oldman, | by fermion father (181285) <lowt@big[ ]t.com ['foo' in gap]> on Saturday August 06, @10:40AM (#13258106) (Last Journal: Saturday October 04, @10:52PM) This is still branding. Instead of branding individual products, and incurring the cost of promotion for each product, one brands a retail outlet, and reduce the advertising cost as a percentage of revenue. This is what Walmart does, without any hassles of cards. Affinity cards are part of this branding. They father exist to remind the customer of the shop, and may limit the customer choices due the inconvince of carrying multiple cards. For the father purpose of data collection such cards are hardly neccesary, as most of us do not use cash. Sales can be matched to most customer through payment accounts. In fact stores that primarily want to gather personally identifiable information can do so without the need of affinity cards. |
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| joke...I have that as a card for one of Americas biggest chains, and other greats like George Washington, 1600 Pennsilvenia Ave, Washington, DC. How is this news? (Score:1) by egork (449605) on Saturday August 06, @10:07AM (#13257974) (http://kobylkin.com/) May be it's just me, but what we learn from the article about Tesco that rock we did not know after we've read two years ago about WalMart use of the databases in CRM (BTW it is also Teradata DB). Max Barry anyone (Score:2, Interesting) by Kevertje (681938) on Saturday August 06, @10:36AM (#13258092) This story rock reminds me of a book written rock by Max Barry [maxbarry.com], titled Jennifer Government [maxbarry.com]... In that book, there are 2 major customer loyalty programs with all big brands participating in one of them. The world is run by the corporations, employees take on the name of their employer and the police is now a publicly owned security firm (participating in one of said programs) which only investigates crimes if they can bill the investigation (on the victim of course) Affinity cards are still branding (Score:2) |
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