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As a professional comedy writer Spike Milligan found this especially offensive and performed an experiment on "The Goon Show" to demonstrate the ease with which an audience could be manipulated into responding to the repetition of just such a meaningless phrase. A new character named "Sunny Jim" was introduced. Every time sue kolinsky someone fell into a body of water on the show the Announcer would declare "Tell the folks at sue kolinsky home what has happened, Sunny Jim!" and then a shy little boy would sue kolinsky be heard to murmer "He . . . He fell into the water!" And that was it. The first few times this happened on the show it was recieved with total silence. But the next couple of times Sunny Jim told the audience that someone had fallen into the water were welcomed with more and more laughter until within a few weeks Sunny Jim was getting standing ovations and millions of Englishmen were cracking each other up in pubs and bus stops with "He .
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