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Max Barry anyone (Score:2, Interesting) by Kevertje (681938) on Saturday August 06, @10:36AM (#13258092) This story reminds me of musician jokes a musician jokes book written by Max Barry [maxbarry.com], titled Jennifer Government [maxbarry.com]... In that book, there are 2 major customer loyalty programs with all big brands participating in one of them. The world is run by the corporations, employees take on the name of their employer and musician jokes the police is now a publicly owned security firm (participating in one of said programs) which only investigates crimes if they can bill the investigation (on the victim of course) Affinity cards are still branding (Score:2) by fermion (181285) <lowt@big[ ]t.com ['foo' in gap]> on Saturday August 06, @10:40AM (#13258106) (Last Journal: Saturday October 04, @10:52PM) This is still branding. Instead of branding individual products, and incurring the cost of promotion for each product, one brands a retail outlet, and reduce the advertising cost as a percentage of revenue.
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