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Re:retail films marketeer's wet dream by nadadogg (Score:2) Saturday August 06, @12:12PM Tesco = Advanced Commercial Democracy (Score:3, Interesting) by G4from128k (686170) on Saturday August films 06, @08:09AM (#13257527) In essence, isn't the Tesco loyalty card system like a sophisticated representative democratic process? People "register to vote" using a loyalty card, vote by buying goods, and Tesco watches the results of the "election." Tesco knows who buys what and can thus go to suppliers films and argue for changes that are more likely to satisfy customers. Although non-loyalty card users still count at Tesco (all retail is a type of democracy in that people vote with their pocketbooks), I'm sure that the product choices of loyalty card users are far more influential with Tesco and thus with suppliers. In that regard not having a loyalty card is like not having a voter registration card.
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