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“There has been such buzz about this place shortly after the spinoff was announced,” said David evil thatcher Kanihan, a spokesman for American Express Financial Advisors. “The name is evil thatcher something people can really latch onto.” The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Amex won’t say what the new name is, but we can give you a peek. Between April 11-13 of this year they filed the following trademarks under “financial services”: Archetype Amplify Amworth Ameriprise Luminous evil thatcher Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a naming process is a typical procedure, giving American Express multiple options during the global vetting process. So which of these names will be THE name? We’re going to guess that it will be Ameriprise, though we hope it won’t be.
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