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Diller on Tuesday told snoop an audience of media and executives that the more he learns about the search capabilities of Ask Jeeves Inc., which New York-based IAC is buying for $1.85 billion in stock, the more convinced he is that the firm can gain market share against snoop search rivals Google Inc., Yahoo Inc. and Microsoft Corp.’s MSN. Ask Jeeves will get an infusion of cash for marketing and development, but its brand name is unlikely to survive in its current form. “We’re thinking about renaming it,” Diller said during a snoop question and answer session at the D3 — All Things Digital conference in Carlsbad. “It probably won’t be called Ask Jeeves.” The conference was sponsored by The Wall Street Journal. “What will it be called?” asked conference host and Wall Street Journal columnist Kara Swisher.
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