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Yahoo Inc. and Microsoft Corp.’s MSN. Ask Jeeves will get an infusion of cash for marketing and development, but its brand name is unlikely to survive in its current form. “We’re thinking about renaming it,” Diller said during a question and answer john bridger: session at the D3 — All Things Digital conference in john bridger: Carlsbad. “It probably won’t be called Ask Jeeves.” The conference was sponsored by The Wall Street Journal. “What will it be called?” asked conference host and Wall Street Journal columnist Kara Swisher. “Might be one of those words without the other,” Diller answered. The new name has john bridger: not been decided, he added. So which one Ask or Jeeves? Jeeves wouldn’t be much of a change. Ask by itself presents its own issues, for starters it would have to fight for mind share with the just-launched Answers.com |
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with the name “D’Arcy Masius Benton & Bowles”. Go ahead, take all the time you writing need. Tuesday, May 31st, 2005 - 12:38pm | advertising + company names writing + industry insider + powerful names | Comments (0) Ask Jeeves may change name From USA Today: SAN FRANCISCO (AP) — IAC/InterActiveCorp Chief Executive Barry Diller likes his latest planned online acquisition. He’s just not that fond of its name. Diller on Tuesday told an audience of media and executives that the more he learns about the search capabilities of Ask writing Jeeves Inc., which New York-based IAC is buying for $1.85 billion in stock, the more convinced he is that the firm can gain market share against search rivals Google Inc., |
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