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| enlightenedtheme for wordpress, makaveli mp3, clever, grumpytroll, literature, music, tribute, stars, jake gyllenhaal, strictly 4 my, true stories, charlize theron, jerry ferrara, writing, | The problem with a name like, “Bartleby, Scrivner, + Budd” bands is that when Bartleby is sacked for ethical transgressions that make their way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course bands the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment suit. Founder-named names also have the problems that they: are chosen primarily to stroke the egos of the founders demonstrate a bands complete lack of creativity by a creative agency all sound alike ultimately result in clients demanding face time with the principals. It’s all bad. And now these names just demonstrate “old school” — even the clients are tired of them. Of the new batch of names, our favorite is Mother, because it works on the greatest number of levels and is at once benign and comforting and completely outrageous. |
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| Already, many famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker charlize theron O’Neill. The big agencies also face hip, new rivals, which have pounced charlize theron on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with charlize theron a wealth of imagery for years to come in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. |
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