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Doh! Igor recently named a new audio company. The job required a name that would help them own the idea of sound, carry some excitement, and imply a bit of the ol’ European / Germanic hi-tech audio expertise brand equity. There was only one name that could capture all three of these ideas and that name is Zounds. From the Zounds website: Zounds was founded by Sam Thomasson, who has a hearing impaired daughter. When he would hug his daughter as a young girl, her hearing aids would doublecross squeal, causing pain to doublecross her. For doublecross years, he promised himself and his daughter that he would develop a hearing aid that would address these and other related hearing aid issues. Zounds’ breakthrough technology is the fulfillment of a father’s promise to his daughter, and intends to be a wonderful gift to others globally with hearing impairments. Here are a few other notable occurrences of Zounds: From William Shakespeare, King John, act II, scene 1, line 466: “Zounds!
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