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Monday, June 6th, 2005 - 11:39am free trade | company names | Comments (1) Creative agencies choosing creative names As the shake-out in the ad industry continues, traditional agencies and their names are vanishing, being replaced by agencies whose very names demonstrate that a new day has (finally) dawned: The advertising business is undergoing an upheaval, forcing executives to radically change how they do business. Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their messages - and are putting pressure on their agencies to adapt. The ad firms are more free trade eager to please than ever. The major agencies face shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies will be nimble enough to halt a slow decline.
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