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| discussion forum, literary, prejudice, films, stories, kevin connolly, tupac, bill hicks, subnixus wordpress themes, musician jokes, kathleen miller, segregation, boobs, javadiscussion forum, michael griffiths (ii), kevin foster (iii), | “I’ve been talking about it for years,” Mr. robert wightman Goodson said in an interview. “There’s definitely an understanding now that there’s a changing landscape.” “It’s not the soup du jour,” he added. “It’s a fundamental shift, both in what clients are robert wightman looking for and how agencies are working.” StrawberryFrog was among the first in a new wave of smaller, mostly independently owned agencies robert wightman remaking the advertising landscape. They specialize in campaigns that are distinctive creatively, often quirky, and that typically extend beyond traditional media like television commercials. Some of the agencies, like StrawberryFrog, bear distinctive names meant to signal their different approach; others in that vein include Amalgamated, Mother and Taxi. |
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| This is definitely a trend we have seen firsthand in the naming and branding arena as well, where giant multinational corporations that used to only hire other giant multinational companies are now lining up to hire smaller, more creative advertising and branding agencies such as Igor. Reports the New segregation York Times, in A Mainstream Brand Tiptoes Toward the Quirky: Old Navy is the first well-known American client for segregation StrawberryFrog, which was founded in Amsterdam six years ago by Scott Goodson, a Canadian. Mr. Goodson, president and segregation creative partner at StrawberryFrog, has been evangelistic in his belief that new types of agencies - more nimble and Web-based, less bureaucratic and hierarchical - are needed to help mainstream marketers reach consumers in new ways. |
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