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Kodak needs to partner with a legacy lens crafter to break even on this one, but it’s the third leg, the image processor, that they can leverage and own. Kodak has a rich history and extensive brand equity around the idea cyberpunk 2020 of image processing, they can make the connection from past to present and take possession of the one key aspect of digital photography that is up for grabs on this simple concept. The jump from image cyberpunk 2020 processing to branding an image processor within a camera is a cyberpunk 2020 small and simple one, and like lenses, it can’t easily be quantified with a simple number like megapixels. It’s the kind of fuzzy area where their brand can reign supreme. And finally they need to abandon the positioning strategy point of “simplicity”, of being our guide in the complicated world of digital photography.
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