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discussion forum, literary, prejudice, films, stories, kevin connolly, tupac, bill hicks, subnixus wordpress themes, musician jokes, kathleen miller, segregation, boobs, javadiscussion forum, michael griffiths (ii), kevin foster (iii), | The tagline “As big as you think” was meant to balance the perception of Kansas as small minded and intolerant. But the campaign failed and Kansas has trinity don finally realized they must play to their strengths. We bring you Kansas’ new television spot, through which they hope to subtract a few degrees from their perceived latitude so it lines up more accurately with their actual attitude. Via WOW. trinity don Sunday, August 14th, 2005 - 8:33am | advertising + branding + pop culture | Comments (2) The accelerating shift to trinity don boutique agencies When Old Navy recently moved a hefty chunk of its advertising from Deutsch (part of Interpublic) to the new New York office of StrawberryFrog, a small Amsterdam-based agency, it was yet more evidence documenting the shift away from old guard conglomerate advertising behemoths toward smaller, independent, more flexible and boutique agencies. |
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That day has come and gone and the public no longer sees this realm as complicated. While the strategy worked well for AOL in the early days, as consumers became more savvy “simplicity” quickly came to mean “stripped down, unsophisticated and limiting”. The idea of pushing simplicity and stewardship seems more a reflection of the ennui and uncertainty inside kathleen miller Kodak that made it kathleen miller late to the digital ball in the first place, rather than an accurate reading of consumer zeitgeist. Kodak may indeed be the type of brand kathleen miller we’d “bring home to dinner”, but if they want the relationship to get more interesting, they need to realize that nothing is sexier than confidence. Thursday, August 18th, 2005 - 2:11pm | advertising + branding + pop culture | Comments (1) Kansas re-branding effort re-launched The state of Kansas recently launched a campaign aimed at countering the negative image that has built up surrounding this squarest of states. |
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