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| alice poon, insulted, hilary gilford, jacob vargas, religion, milla jovovich, action / adventure, invented names, toasterovens, hbo home video, dave chappelle, putdowns, | asked conference host and Wall Street pop Journal columnist Kara Swisher. “Might be one of those words without the other,” Diller answered. The new name has not been decided, he added. So which one Ask or Jeeves? Jeeves wouldn’t be much of a change. Ask by itself presents its own issues, for starters it would have to fight for mind share with the just-launched Answers.com and the already-established About.com. They’d be looking at Ask.com, Answers.com & About.com — talk about muddy. And none of the three sites could ever drop the pop “.com” from their name, because all pop of their names are too generic to trademark without it. Of bigger concern is the track record of generic brands on the web, especially in this space. Remember FindWhat, LookSmart, InfoSeek, AllTheWeb, etc? How about Pets.com, Drugstore.com or Business.com? |
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| He’s just not that fond of its name. Diller on Tuesday told an audience of media and executives that the more he learns about the search capabilities of Ask Jeeves Inc., which New action / adventure York-based IAC is buying for $1.85 billion in stock, the more convinced he is that the firm can gain market share against search rivals Google Inc., Yahoo Inc. and Microsoft Corp.’s MSN. Ask Jeeves will get an infusion of cash for marketing and development, but its brand name is unlikely to survive in its current form. “We’re thinking about action / adventure renaming it,” Diller said during a action / adventure question and answer session at the D3 — All Things Digital conference in Carlsbad. “It probably won’t be called Ask Jeeves.” The conference was sponsored by The Wall Street Journal. “What will it be called?” |
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