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obviously their target market has changed. no longer the blue hairs, or cigar chomping salesmen. the jacob vargas cadillac target audience is now white males, 35 years old. the target audience is me. that is jacob vargas why i am a failure. there is no way i can jacob vargas afford this car, not even close. Posted by griff at 10:05 AM | comments (42) April 08, 2002 icons everywhere as a graphic designer i am fascinated by iconology. over the easter holiday it's hard to miss all the icongraphy associated with the catholic church. most obvious is the cross. it hangs on walls, tops steeples, appears in stained glass, decorates clothing, etc. it's is embedded in our culture so deeply, it is often taken for granted, even by people of other religions. i started thinking about the literal representation of the cross.
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