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Company officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” which stand for Investors Diversified tupac shakur Services, the regionally famous name of American Express Financial’s predecessor company. “I feel the name tupac shakur that we landed on really conveys the attributes that we will be advertising and talking about as we build the company,” Chief Marketing Officer Kim Sharan said Monday in tupac shakur an interview…. …The name search included American Express Financial’s 18,000 employees and financial advisers nationwide and the New York branding agency of Lippincott Mercer. Forty percent of employees and advisers participated in an online survey to determine what characteristics they most associated with the company, Sharan said. “There has been such buzz about this place shortly after the spinoff was announced,” said David Kanihan, a spokesman for American Express Financial Advisors.
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