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| fresh yarn, wylde, free us code, 2 pac, there goes the neighborhood, music cd production, landgrant review, adam goldberg, insult, marissa ribisi, holocaust denial, mos def, gang related, cole hauser, hip hop, marthawainwright, splash, r.d. reid, | Already, many news famous names are vanishing: N.W. Ayer; Bates; Bozell; D’Arcy Masius Benton & Bowles; Earle Palmer Brown; Lintas; Warwick Baker O’Neill. The big news agencies also face hip, news new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig - as branding devices to signal they are not about business as usual. These so-called “oddball” names do quadruple duty — they demonstrate a different mindset and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. |
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| In Boston, the swelling is just beginning. Good luck Dustin! And good luck Boston. Friday, June 10th, 2005 - 2:05pm | advertising + language hip hop + what the...? | Comments (1) Creative agencies choosing creative names hip hop As the shake-out in the ad industry continues, traditional agencies and their names are vanishing, being replaced by agencies whose very names demonstrate that a new day has (finally) hip hop dawned: The advertising business is undergoing an upheaval, forcing executives to radically change how they do business. Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their messages - and are putting pressure on their agencies to adapt. The ad firms are more eager to please than ever. The major agencies face shrinking profit margins and sagging stock prices, leading to a shakeout and a frenzied effort to cut costs. It is unclear if the traditional agencies will be nimble enough to halt a slow decline. |
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