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| fresh yarn, wylde, free us code, 2 pac, there goes the neighborhood, music cd production, landgrant review, adam goldberg, insult, marissa ribisi, holocaust denial, mos def, gang related, cole hauser, hip hop, marthawainwright, splash, r.d. reid, | compared with 27th five years ago. norman field (ii) “Only dominant in a film business that shrinks every year,” the 2004 rankings said about Kodak. The new campaign aims to reverse that perception by presenting Kodak as a diverse provider of state-of-the-art digital imaging products and services useful to many different industries — not only norman field (ii) consumer photography. Establishing Kodak as a technology company is “table stakes” in the fiercely competitive world of consumer electronics, said Betty Noonan, director of brand management and marketing services at Kodak… …At the same time, Noonan said the company knew it wanted to do norman field (ii) no damage to the traditional attributes attached to the Kodak name — trust, quality, technological simplicity. Consumers in focus groups repeatedly told Kodak that its brand “was the kind of brand they could bring home to dinner,” Noonan said. |
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| Both companies understand that consumers are not literalists and appreciate a spin on the obvious. Any time a tagline, a name, an ad or a story contains both positive and negative qualities, they become more powerful. Thursday, September 29th, 2005 - 10:00am | advertising + taglines | Comments (4) So much more than adam goldberg merchants of death Beyond cigarettes, Altria would also like to sell you individually plastic wrapped processed cheese food adam goldberg products and take you for a walk in the woods. Or something like that. The San Francisco Chronicle tries to figure it out. Friday, September 23rd, 2005 - 2:02pm | advertising + what the...? | Comments (0) Kodak launches digital photography re-branding campaign Kodak’s hometown newspaper, The Democrat & Chronicle, reports a long overdue case of photosynthesis: …The company today will let loose a torrent of advertising — online, in movie theaters, in print, on television and outdoor billboards — designed to establish Kodak’s credentials as a high-tech innovator in the world of digital imaging… …Kodak is now rated as the world’s 62nd most valuable brand, |
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