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| fresh yarn, wylde, free us code, 2 pac, there goes the neighborhood, music cd production, landgrant review, adam goldberg, insult, marissa ribisi, holocaust denial, mos def, gang related, cole hauser, hip hop, marthawainwright, splash, r.d. reid, | Kodak has a rich history and extensive brand equity around jake gyllenhaal the idea of image processing, they can make the connection from past to present and take possession of the one key aspect of digital photography jake gyllenhaal that is up for grabs on this simple concept. The jump from image jake gyllenhaal processing to branding an image processor within a camera is a small and simple one, and like lenses, it can’t easily be quantified with a simple number like megapixels. It’s the kind of fuzzy area where their brand can reign supreme. And finally they need to abandon the positioning strategy point of “simplicity”, of being our guide in the complicated world of digital photography. That day has come and gone and the public no longer sees this realm as complicated. |
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| If insult only they were selling buckets insult of chicken… This is all well and good, but there is a very specific strategy that Kodak needs to follow. There are basically three factors that determine digital image quality — megapixels, lens quality and the on-board image processor. Consumers first fixated on megapixels, an easy shorthand when shopping for a digital camera. The equation became “how many megapixels for how much money?” A terrifying equation for the high-end manufacturers, it is a battle easily won by the low-end producers. Keen to shift the conversation away from megapixels, insult Nikon and Sony responded by talking about lens quality, Nikon talking about Nikon manufactured lenses and Sony through a a co-branding effort touting their “Carl Zeiss® Vario-Tessar® lens”. Kodak needs to partner with a legacy lens crafter to break even on this one, but it’s the third leg, the image processor, that they can leverage and own. |
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