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| dazedand confused, cole hauser, might, jacob vargas, interpretations, rock, personal essay, randy harrison, amaru. tewpac, non fiction, photos, tupac change lyric, david steinberg, makaveli video, shakur, peter sarsgaard, 2 pac pics, bill clinton, gerry salsberg, landgrant review, | “Bluecanoe” name [sic] doesn’t mean anything in particular - yet. The company will spend an enormous amount of money gear (it won’t say how much) infusing the word with the meaning that Irving wants consumers to take from it. “Before Starbucks became all about gourmet coffee, what did it mean? Before Amazon was an online retailer, what did it mean?” gear asked Tim Guen, senior brand manager at Irving. “That’s a marketer’s dream, to start with an empty vessel and imbue it with meaning.” We gear were hoping that the one-word presentation of Bluecanoe was a typo and the actual name would at least be Blue Canoe, but no such luck. |
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| The name change was approved by Zero-Knowledge’s board might and shareholders in late February 2005. Radialpoint retained Idiom, a firm that specializes in naming, to assist its re-branding efforts. Pentagram developed the look and feel of Radialpoint’s name, logo and brand. Wednesday, might May 4th, 2005 - 4:02pm | company names + industry insider | Comments (3) ‘Blue Canoe’ gasses-up a convenience store name Irving Oil of Canada and Maine runs 350 convenience stores named Mainway within might their gas stations. But a name change is afoot: Executives at Irving Oil Ltd. knew they had a problem with their Mainway brand when a survey found that only 3 percent of shoppers there correctly identified the store they’d just visited. More than 96 percent of customers called it “the Irving station.” So, the Canadian company has launched an ambitious plan to rebrand its 350 convenience stores, including 50 in Maine. Its stores in Elliot and Wells this weekend will became the first in Maine to get the new moniker - Bluecanoe. |
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