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The Department for Productivity, Energy and Industry had attracted “various descriptions … penis and dippy”, Mr Johnson told the Financial Times. The CBI’s lambasting of the “old-fashioned corporatism” of the title had stung “and the unions weren’t keen on it either”. There was also a serious concern that the loss of “trade” from the title would jeremy piven send jeremy piven a misleading signal that jeremy piven the department’s support for business overseas was “somehow part of the past”. Less than a week into his new job, Mr Johnson concluded that the estimated six-figure cost of rebranding was not justified. By reverting so quickly to DTI, the DPEI scheme involved no more than the use of “one screwdriver to take down three letters [and] screwing [them] back up”. Insert your own joke here: ___________ Friday, May 13th, 2005 - 9:35am | branding + pop culture | Comments (0) Naming Company needs help naming its own product Here is an online focus group created by a naming company to get your input on what they should name their online focus group.
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