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| news for grownups, lori tan chinn, sex, product, parody, by eric gilliland, celebrity, awol, dick cheney, movie, portalof evil forums discussion love fun, rap midis, random, by jane anderson, jarhead collector's edition (widescreen), songs, | “The name represents our American roots and the music cd production vastness of our nationwide network of over 10,500 financial advisors. It also embodies the enterprising culture our people bring to bear in helping provide our clients the peace of mind that comes with planning for a secure financial future.” Compare the rationale music cd production above with the name attributes they were looking for, as announced yesterday: The company determined its name should reflect these music cd production characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Well, “vast” made the cut anyway. But in order to help push the pedestrian, internally-focused name in a bold and exciting direction, the logo team has devised a revolutionary visual concept for a financial service company. |
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| Between April 11-13 of this year they filed the following trademarks under “financial services”: Archetype Amplify Amworth Ameriprise jarhead collector's edition (widescreen) Luminous Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a naming process is a typical procedure, giving American Express multiple options during the global vetting jarhead collector's edition (widescreen) process. jarhead collector's edition (widescreen) So which of these names will be THE name? We’re going to guess that it will be Ameriprise, though we hope it won’t be. Anyone else? UPDATE 5/25: Don’t say we didn’t warn you. In a quick change of course, American Express went from being secretive about the new name yesterday to announcing it today. As predicted, they went with Ameriprise, because despite the spin, it was the easiest name to sell internally. How can we tell? From the Star Tribune: “The name Ameriprise reflects both our history and our strengths as one of the leading financial services firms in the United States,” said Jim Cracchiolo, chairman and CEO of Financial Advisors said in a statement. |
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