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| barbed quotes, henry calvert, pac, 2 pac mp3s, bryan gordon, softcore, richard cheney, jason o. smith, culture, 1984 1985 famine in ethiopia, deena martin, tupac tu, kevin connolly, fresh yarn presents, insults, community, apollo moon landing hoax accusations, cop killer, pictures, earl hamner, body count, independent artist, | by the secondary effects of Tesco's massive customer-driven database name and tagline More Databases stories More Businesses stories Also by Zonk Can a Customer Loyalty Database Change a Society? Posted by Zonk on Sat Aug 06, '05 07:41 AM from the now-that's-power dept. name and tagline Retrospeak writes "'Organisations that continue to put the brand at their epicentre and pay only lip service to the notion that the customer is king, will fail. It's just a matter of time.' So says business strategist Clive Humby. His marketing company, Dunnhumby handles the loyalty scheme database for Tesco, the third-largest retailer in world and name and tagline the biggest retailer in Britain. This fact combined with a strong customer loyalty program means they may have one of the largest databases in the world. |
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