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| political, mature anal galleries , journals, uncabaret, mature tit galleries , swear words, 2 pac mp3s, rap midi, mature shaved pussy , lyric for tupac song, toasterovens, thug, naming, | Mr. Goodson, president mature flash movies and creative partner at StrawberryFrog, has been evangelistic in his belief that new types of agencies - more nimble and Web-based, less bureaucratic and hierarchical - are needed to help mainstream marketers reach consumers in new ways. “I’ve been talking about it for years,” Mr. Goodson said in an interview. “There’s definitely an understanding now mature flash movies that there’s a changing landscape.” “It’s not the soup du jour,” he added. “It’s a fundamental shift, both mature flash movies in what clients are looking for and how agencies are working.” StrawberryFrog was among the first in a new wave of smaller, mostly independently owned agencies remaking the advertising landscape. They specialize in campaigns that are distinctive creatively, often quirky, and that typically extend beyond traditional media like television commercials. Some of the agencies, like StrawberryFrog, bear distinctive names meant to signal their different approach; others in that vein include Amalgamated, Mother and Taxi. |
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| Via WOW. Sunday, August 14th, 2005 - 8:33am | advertising + journals branding + pop culture | journals Comments (2) The accelerating shift to boutique agencies When Old Navy recently moved a journals hefty chunk of its advertising from Deutsch (part of Interpublic) to the new New York office of StrawberryFrog, a small Amsterdam-based agency, it was yet more evidence documenting the shift away from old guard conglomerate advertising behemoths toward smaller, independent, more flexible and boutique agencies. This is definitely a trend we have seen firsthand in the naming and branding arena as well, where giant multinational corporations that used to only hire other giant multinational companies are now lining up to hire smaller, more creative advertising and branding agencies such as Igor. Reports the New York Times, in A Mainstream Brand Tiptoes Toward the Quirky: Old Navy is the first well-known American client for StrawberryFrog, which was founded in Amsterdam six years ago by Scott Goodson, a Canadian. |
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