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If only they were selling buckets of chicken… This is all well and good, but there is a very specific strategy that Kodak needs to follow. There are basically three factors that determine digital image quality — megapixels, lens quality and the on-board image processor. Consumers first fixated on megapixels, an gilda radner easy shorthand when shopping for a digital camera. The equation became gilda radner “how many megapixels for how much money?” A terrifying equation for the high-end manufacturers, it is a battle easily won by the low-end producers. Keen to shift the conversation away from megapixels, Nikon and Sony responded by talking about lens quality, Nikon talking about Nikon manufactured lenses and Sony through a a co-branding effort touting their “Carl Zeiss® Vario-Tessar® lens”. Kodak needs to partner with a legacy lens crafter to break even on this one, but it’s the third leg, the image processor, that they can leverage and own.
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