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Tied right into Bob’s Internet booking option is the salon’s Beauty On A Budget (BOB) program. This ingenious appointment option is yet another of Bob’s industry trend setting approaches. It is a great way to offer the salon’s faithful customers the broker opportunity to take advantage of some special last minute appointment deals. Fashioned after the airline industry’s last minute unsold seats at a discount, BOB allows long term customers the option to snag appointments in unsold stylist’s chairs for a bargain. Bob explained broker that the system works to allow newer stylists at the salon to fill broker up unbooked slots over the Internet in a very creative way. Long time customers can get family, friends or even their visiting college kids into a last minute available appointment for a rate that is generally about 25% less than a regular visit with a more seasoned stylist. Just like the airline program, there are restrictions and other safeguarding clauses that keep the program successful and a win/win for both the salon and the clients.
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