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Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. The problem with a name like, “Bartleby, Scrivner, + Budd” is that when Bartleby is sacked for ethical transgressions that make their way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, professor until of course the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment suit. Founder-named names also have the problems that they: are chosen professor primarily to stroke the egos of the professor founders demonstrate a complete lack of creativity by a creative agency all sound alike ultimately result in clients demanding face time with the principals. It’s all bad. And now these names just demonstrate “old school” — even the clients are tired of them.
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