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| personalpublishing, friends, non fiction, warner home video, lawyer marketing, 2pacalypsenow, insulting, movies, university jobs, bands, faculty, wikipedia, band, danielle von zerneck, unreleased tupac lyric, tupac mp3, christopher walken, naming companies, records, racist, games, ra, | Doh! Igor recently named a new jelsoft audio company. The job required a name that would help them own the jelsoft idea of sound, carry some excitement, and imply a bit of the ol’ European / Germanic hi-tech audio expertise brand equity. There was only one name that jelsoft could capture all three of these ideas and that name is Zounds. From the Zounds website: Zounds was founded by Sam Thomasson, who has a hearing impaired daughter. When he would hug his daughter as a young girl, her hearing aids would squeal, causing pain to her. For years, he promised himself and his daughter that he would develop a hearing aid that would address these and other related hearing aid issues. |
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| In tone and style the name captures the dual nature wikipedia of this technology: functional performance and aesthetic design. They’ll be here all week. Try the veal! Says Blandor the Imponderable: “That’s nothing. I remember when Fannie Brice, Paul Whiteman, George Jessel, Sophie Tucker and I first got into the name trade. We were all playing a two wikipedia week wikipedia gig in the Sour Cream Sierras when Sophie turns to Fannie and says, ‘Out of several hundred names which were developed by Landor, the final one chosen was UNIQA. This new name stands for a promise signaling the company’s claim to uniqueness in quality, service and competence. It supports the idea of “the new type of insurance.”‘ Everybody plotzed!” More of Blandor’s wisdom here. Friday, February 3rd, 2006 - 4:36pm | company names + industry insider | Comments (0) A Name of Shakespearean quality. |
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