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It’s very Canadian, evokes a lake somewhere, and it rhymes ben affleck internally, something that has helped make 7-11 memorable. In its sector, Blue Canoe is instantly memorable and leaves competing gas station convenience store names like Speedy Mart, Quick Stop and Kwik Shop in the dust. Is the name too dot-bomb-y? It would be if Blue Canoe was an Internet based ben affleck business, but this is different headspace. It’s important to remember that consumers compartmentalize these things, only processing the names in context. Of the water-based names, this is a good one given the competitive landscape. Nothing like the water foul committed by Sag Harbor, a company that sells clothing to soccer moms. Think about that for a second. Tuesday, May 3rd, 2005 - 2:55pm | product names | Comments (10) « April 2005 | Home | June 2005 » © 2006 Igor - a San Francisco-based naming & branding agency Syndicate entries using RSS and Comments (RSS).
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