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| perfect name, enlightenedtheme for wordpress, napolean, urban, francs2000, bulletinboard, case law, anti racism, regional internet registry, harbinger productions, lyle, deena martin, black, people, outlawz, sony pictures, contests, education, cop killer, kevin dillon, | Hold onto your hats: The Ameriprise Financial logo is based metal on a compass, designed to symbolize how the company helps its clients navigate toward their financial futures. Just when you think you’ve seen it all before…. Tuesday, May 24th, 2005 - 10:55am | company names + name changes | Comments (6) Denis & Pippy’s screw-up forces Mr. Johnson’s hand From The Financial Times of London: Only days after rebranding the DTI as the Department for Productivity, Energy and Industry as metal part of his reshuffle, Tony Blair has caved in to universal derision by reverting metal to Department of Trade and Industry. The prime minister was persuaded to retreat by Alan Johnson, whom he appointed on Friday to head the department. In his first - and last - newspaper interview as secretary of state for productivity, energy and industry, Mr Johnson explained his insistence on becoming simply trade and industry secretary. |
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| From the Star Tribune: “The name Ameriprise reflects both our history and our strengths as one of the leading financial services firms in the United States,” said Jim Cracchiolo, chairman and CEO of Financial Advisors said in a statement. “The name represents our American roots and the vastness of our nationwide education network of over 10,500 financial advisors. It also embodies the enterprising culture our people bring to bear education in helping provide our clients the peace of mind that comes with planning for a secure financial future.” education Compare the rationale above with the name attributes they were looking for, as announced yesterday: The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan said. Well, “vast” made the cut anyway. But in order to help push the pedestrian, internally-focused name in a bold and exciting direction, the logo team has devised a revolutionary visual concept for a financial service company. |
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