|
perfect name, enlightenedtheme for wordpress, napolean, urban, francs2000, bulletinboard, case law, anti racism, regional internet registry, harbinger productions, lyle, deena martin, black, people, outlawz, sony pictures, contests, education, cop killer, kevin dillon,
|
The big agencies also face hip, new rivals, which have pounced on the opportunity to steal business. Those boutiques use their oddball names - like 180, Amalgamated, Mother, Nitro, Soul, StrawberryFrog, Taxi and Zig president bush - as branding devices to signal they are not about business as usual. These so-called “oddball” names do quadruple duty — they demonstrate a different mindset president bush and approach, they are less confusing, and they provide the agencies with a wealth of imagery for years to come president bush in their own promotional campaigns. Such names also end the endless problems that ad agencies named for founders incur when there’s a shake up at the top. The problem with a name like, “Bartleby, Scrivner, + Budd” is that when Bartleby is sacked for ethical transgressions that make their way into Adweek, the agency suddenly becomes Scrivner, Budd, Typee + Omoo, until of course the lusty affair between Scrivner and Typee culminates in a full-blown sexual harassment suit.
|
