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controversial news site, state university, jelsoft, globalization, jack thompson (attorney), tupac album, troy kennedy martin, softwaregirls computers, interview, jtkiefer, evil thatcher, | “There has been such buzz about this place shortly after the spinoff was announced,” said David Kanihan, a spokesman steve for American Express Financial Advisors. “The name is something people can really latch onto.” The company determined its name should reflect these characteristics: personal and approachable, authentic, pro-active, creative, knowledgeable and vast, Sharan steve said. Amex won’t say what the new name is, but we can give you a peek. Between April 11-13 of this year they filed the steve following trademarks under “financial services”: Archetype Amplify Amworth Ameriprise Luminous Oakbridge Sageborne Sagemont Riversource Tiller Filing multiple marks at the end of a naming process is a typical procedure, giving American Express multiple options during the global vetting process. |
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Company officials are keeping the moniker close to the vest, but they say it won’t include the three letters “IDS,” which stand for Investors Diversified Services, the regionally jack thompson (attorney) famous name of American Express Financial’s predecessor company. “I feel the name that we landed on really conveys the attributes that we will be advertising and talking about as we build jack thompson (attorney) the company,” Chief Marketing Officer Kim Sharan said Monday in an interview…. …The name search included American Express Financial’s 18,000 employees and financial advisers nationwide and the New York branding agency of Lippincott Mercer. Forty percent of jack thompson (attorney) employees and advisers participated in an online survey to determine what characteristics they most associated with the company, Sharan said. |
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